A special campaign titled Pakistan70 – Azadi series was designed. Celebrations of Independence Day were arranged by READ Foundation head office, which includes flag making in a nearby ground being the largest national flag in Islamabad with a size of 100×200 feet. Meanwhile, the team involved in flag making also sung the National Anthem after completing their
A 70 seconds video message campaign of the head office staff was also run from 1st to 14th of August.
All such activities, from idea generation to still & video production were done in-house by the team Media & PR Department.